Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.

By: Perreault, William DContributor(s): McCarthy, E. JeromeMaterial type: TextTextLanguage: English Series: McGraw-Hill/Irwin series in marketingBoston, Mass. : McGraw-Hill/Irwin, 2006Edition: 10th edDescription: xl, 638 , 37 p. ; ill. 28 cm. + 1 CD-ROM (4 3/4 in.)ISBN: 0071116338Subject(s): MarketingDDC classification: 658.8
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Foreign books Library (men) - مكتبة الخدمات وقاعات الاطلاع (رجال) فرع خريص
658.8 P.W.E (Browse shelf) ver. 1 Available e70856

Includes bibliographical references and indexes.

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