Management mistakes and successes / Robert F. Hartley.

By: Hartley, Robert F, 1927-Material type: TextTextHoboken, NJ : John Wiley & Sons, 2005Edition: 8th editionDescription: viii, 360 pages : illustrations ; 23 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 047166202X; 9780471662020Subject(s): Management -- Case studies | Management | ManagementGenre/Form: Case studies.Additional physical formats: Online version:: Management mistakes and successes.DDC classification: 658.4 LOC classification: HD31 | .H3485 2005Other classification: QP 300 Online resources: Table of contents
Contents:
1. Introduction -- Part I. Managing change and crises -- 2. McDonald's struggles with maturity -- 3. Ill-handling the Firestone/Fore Explorer tire disaster -- 4. Perrier: Overresponding to a crisis -- 5. Al Dunlap savages Scott Paper and Sunbeam -- 6. Johnson & Johnson's Tylenol scare: The classic masterpiece in crisis management -- Part II. Risks in merger mania -- 7. Snapple: Overspending for an acquisition -- 8. DaimlerChrysler: Blatant misrepresentation -- 9. Newell Rubbermaid: A sour acquisition -- 10. Hewlett-Packard's merger with Compaq Computer: A model of success? -- Part III. Planning -- 11. Euro Disney: Bungling a successful format -- 12. Coca Cola versus Pepsi: Move and countermove -- 13. Philip Morris (now Altria) changes an enduring strategy -- 14. Vanguard: Success in taking the road less traveled -- Part IV. Executing -- 15. Boeing loses industry dominance to Airbus -- 16. Harley Davidson: Success through a mystique -- 17. Continental Airlines: Executing a recovery -- 18. Dell Computer: Rising to dominate the PC market -- Part V. Controlling -- 19. United Way: Where were the controls? -- 20. Maytag: Misplaced trust with a foreign subsidiary -- 21. MetLife: Deceptive sales tactics, condoned or poorly controlled? -- Part VI. Entrepreneurial adventures -- 22. Boston Beer, revisited -- 23. OfficeMax: To the end -- 24. What can be learned?
Review: "Even the biggest names in business make management mistakes, and sometimes with enormous consequences. But now you can learn from their blunders, examine how they respond to adversity, and uncover the secrets of their successes." "In this Eighth Edition, Robert Hartley has once again compiled a collection of play-by-play analyses of the actual decisions and practices that led to major management setbacks, comebacks, crises, and triumphs at top corporations. These real-life war stories are packed with practical tips and insider insights that will serve you throughout your career." "The book is a perfect supplement for undergraduate Management courses, strategic Management courses, and MBA courses."--Jacket.
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Foreign books Library services and reading rooms (foreign) - مكتبة الخدمات وقاعات الاطلاع (اجنبي) فرع خريص
658.4 H.R.M (Browse shelf) ver.1 Available e127703

Includes bibliographical references and index.

1. Introduction -- Part I. Managing change and crises -- 2. McDonald's struggles with maturity -- 3. Ill-handling the Firestone/Fore Explorer tire disaster -- 4. Perrier: Overresponding to a crisis -- 5. Al Dunlap savages Scott Paper and Sunbeam -- 6. Johnson & Johnson's Tylenol scare: The classic masterpiece in crisis management -- Part II. Risks in merger mania -- 7. Snapple: Overspending for an acquisition -- 8. DaimlerChrysler: Blatant misrepresentation -- 9. Newell Rubbermaid: A sour acquisition -- 10. Hewlett-Packard's merger with Compaq Computer: A model of success? -- Part III. Planning -- 11. Euro Disney: Bungling a successful format -- 12. Coca Cola versus Pepsi: Move and countermove -- 13. Philip Morris (now Altria) changes an enduring strategy -- 14. Vanguard: Success in taking the road less traveled -- Part IV. Executing -- 15. Boeing loses industry dominance to Airbus -- 16. Harley Davidson: Success through a mystique -- 17. Continental Airlines: Executing a recovery -- 18. Dell Computer: Rising to dominate the PC market -- Part V. Controlling -- 19. United Way: Where were the controls? -- 20. Maytag: Misplaced trust with a foreign subsidiary -- 21. MetLife: Deceptive sales tactics, condoned or poorly controlled? -- Part VI. Entrepreneurial adventures -- 22. Boston Beer, revisited -- 23. OfficeMax: To the end -- 24. What can be learned?

"Even the biggest names in business make management mistakes, and sometimes with enormous consequences. But now you can learn from their blunders, examine how they respond to adversity, and uncover the secrets of their successes." "In this Eighth Edition, Robert Hartley has once again compiled a collection of play-by-play analyses of the actual decisions and practices that led to major management setbacks, comebacks, crises, and triumphs at top corporations. These real-life war stories are packed with practical tips and insider insights that will serve you throughout your career." "The book is a perfect supplement for undergraduate Management courses, strategic Management courses, and MBA courses."--Jacket.

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